November 2, 2015

LOUD: Live Out Ur Dream

Renowned media guru, Prof. Henry Jenkins, with Godrej LOUD team at IIFT, Delhi

Selfie time at the LOUD booth on campus

LOUD 2015 winners at the Godrej headquarters in Mumbai

Indian Ocean performs at the LOUD 2014 Finale at the Godrej headquarters in Mumbai

Sumit Mitra (Head – Group HR and Corporate Services), Rahul Gama (Head HR – Godrej Consumer Products) and Anand Rangaswamy (Business Head – Latin America and UK, Godrej Consumer Products) at SIBM Pune

We launched Godrej LOUD (Live out Ur Dream) in 2012 as a radically different approach to business school recruiting in India. Instead of the re-hashed avatar of a case study or a business simulation, we encouraged first year students to come forward and live our their unfulfilled personal dreams. We offered sponsorship and mentoring as well as a Pre Placement Summer Offer.

Why? Because we want to encourage people to be their 'whole selves'. We believe that passionate, rounded individuals with diverse interests make for better Godrejites. If someone is truly passionate about something, then they will potentially bring that passion to their work. And to Godrej.

LOUD has been a runaway success. Many of our LOUD winners are now high performing members of our teams at Godrej. We have innovated and added to the format over the years, collaborated with a television partner, a rock band and a media guru, and reached out to many more business schools and students. But the most incredible part has been the thousands of dreams that we have shared - from a painting holiday in Spain and creating a video blog on football, to taking flying lessons, solving the water problem at a village and building a low cost wheelchair. LOUD has been wonderfully inspiring and incredibly humbling, going much beyond what we had planned it to be. In fact, the popularity of LOUD omong business schools led us to host Internal LOUD programs for Godrejites across the world.

Learn more about LOUD here.